Ashwin Anand
Award-Winning Creative Leader | Brand Strategist | Music Educator
Leading Xnap Creative® — where exceptional quality meets lightning-fast execution
Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer
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2
Industry Awards
Big Bang + Abby
50+
Brands Served
Across 6 Industries
15+
Teams Led
Specialists Managed
Ready to see my work?
Explore award-winning campaigns across Flipkart, Swiggy, TCL, Bhartiya City, Google Pixel, and 45+ more brands.
Mobile: +91-9620931299
Leadership Philosophy
I lead Xnap Creative, a studio built on the principle that exceptional quality doesn’t require months of planning—it can be delivered in an “Xnap second.”
My professional life is a fusion of award-winning corporate creative strategy and high-impact performance arts. As an Executive Creative Director, I’ve specialized in orchestrating cross-functional teams—musicians, influencers, copywriters, visualizers—to create viral content, jingles, and campaigns that command respect and deliver measurable ROI.
Today, I channel this expertise into two core areas:
Brand Strategy & Creative Direction
Helping businesses cut through noise with performance-driven communication. Leading teams to create campaigns that don’t just look good—they convert.
Arts Education & Mentorship
Developing the next generation of confident performers as a Music Teacher, using my background in theatre and professional acting to build stage presence.
Core Belief: Impactful communication, whether on a client brief or a theatre stage, relies on direction, timing, and flawless execution.
Industry Recognition
Award-winning creative excellence recognized by leading industry bodies
Big Bang Award
The Ad Club Bangalore
Sep 2018
Won for Out of Home – E-commerce
The Abby Award
Associated with Dentsu Webchutney
Feb 2017
India’s most prestigious advertising award
Multi-Disciplinary Expertise
Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer | Creative Director | Founder
Creative Leadership
- ▹Creative Direction
- ▹Brand Strategy
- ▹Campaign Planning
- ▹Team Management
- ▹Client Servicing
- ▹Pitch Development
Content & Copy
- ▹Copywriting
- ▹Content Strategy
- ▹UI/UX Writing
- ▹Taglines & Slogans
- ▹SEO Content
- ▹Script Writing
Music & Performance
- ▹Guitar
- ▹Piano
- ▹Drums
- ▹Vocals (Western & Classical)
- ▹Music Composition
- ▹Musical Theatre Direction
Digital & Development
- ▹Website Development
- ▹Social Media Strategy
- ▹Influencer Marketing
- ▹Video Production
- ▹Photography
- ▹Brand Guidelines
Teaching & Mentorship
- ▹Music Education
- ▹Theatre Training
- ▹Public Speaking
- ▹Art Direction
- ▹Performance Coaching
- ▹Curriculum Development
Specialized Skills
- ▹Jingle Creation
- ▹Guerrilla Marketing
- ▹Event Management
- ▹Surrogate Advertising
- ▹Voice Acting
- ▹Improv Performance
Client Portfolio & Brand Experience
Delivered creative excellence across 50+ brands spanning FMCG, tech, real estate, F&B, and enterprise sectors
Major Brand Campaigns
Flipkart
Award-winning ‘Flipstakart’ campaign (Abby Award)
Swiggy
Snapchat and Instagram story content
Google Pixel
Launch collaterals
TCL Technology
IPL campaign, theme song, host scripts, IPL sponsorship
Ford
The Fuller Life – Wall branding
Walmart Labs
Sparkplug Hackathon event and social feed
Real Estate & Luxury
Bhartiya City
Leela Residences launch, website, social strategy
Columbia Altius
E-City’s tallest building – positioning, social media
KNS Developers
Social media, microsite, offline collaterals
Melorra Diamonds
Brand positioning and social media
Bhima Jewellers
Superwoman campaign – Social media
Startups & Tech
Colive
Social media tone, copy, creative direction, strategy
ZeroPay
Launch campaign, UI/UX writing, social strategy
Supply6
Guerrilla marketing, SEO strategy
Bambrew
Social media planning, brochure, content strategy
Capital Now
Pitch deck, social media strategy
Winkl
Influencer marketing, YouTube, videography
F&B & Retail
Brown Apron
Award-winning offline collaterals (Big Bang Award)
Absolute Barbeque
Social media and in-store collaterals
Cafe Hustle
Branding, photography, social media creatives
Turbo Car Care
Full branding, social strategy, video production
PeppUpp
Website, brand guidelines, packaging
Goofy Tails
Branding, logo, social media, packaging
Enterprise & B2B
Cisco Technologies
Event and stall creatives
Accenture
Internal communication
Mphasis
Internal communication
Biesse
Product descriptions, video scripts, event creatives
DRDO
Quantum Radar Research documentation
Absmart Advisors
Website development
Professional Experience
Comprehensive track record across agencies, collaborations, and entrepreneurship
Music Teacher
Primus Public School Bangalore
Leadership
Full-time·Jun 2024 – Present (1 yr 6 mos)·Bengaluru, India
- ▹Teaching comprehensive music disciplines (vocals, keys, guitar) to 100+ students
- ▹Composed and taught 40+ original songs in a single academic year
- ▹Directing large-scale stage performances, musical theatre productions, and public festivals
- ▹Achieved multiple prizes and accolades at annual day and inter-school competitions
- ▹Building student confidence through positive reinforcement and professional stage presence training
Founder & Executive Creative Director
Xnap Creative®
Leadership
Self-employed·May 2021 – Present (4 yrs 7 mos)·Bengaluru, India · Hybrid
- ▹Built creative studio specializing in fast-turnaround, exceptional quality brand communication
- ▹Managing 15+ cross-functional specialists (copywriters, developers, designers, musicians, influencers)
- ▹Delivered 50+ client projects across diverse sectors: tech, real estate, F&B, enterprise, startups
- ▹Key clients: Winkl, PeppUpp, AutoPad, Travlor, EvoFlx, Beaut!, Absmart Advisors, DRDO
- ▹Developed websites, brand guidelines, social strategies, and video content for niche B2B sectors including IT Consulting and Patent Law
Professor of Music
inlingua (Symbiosis Institute)
Education
Part-time·Jul 2024 – Oct 2024 (4 mos)·Electronic City, Bengaluru · On-site
- ▹Developed and taught comprehensive World Music syllabus covering jazz, classical, Bhangra, Chutney, Hindustani
- ▹Taught students to read/write classic jazz compositions and understand complex sheet music
- ▹Guided formation of student bands and choirs creating original compositions
- ▹Led students to first place victories in all festivals and competitions entered across Bengaluru
- ▹Provided practical training on music monetization strategies, keys, chords, and song structure
Copy Lead & Senior Social Media Strategist
Moshi Moshi LLC (Collaborations)
Strategy
Contract·2022 – 2024·Remote
- ▹Colive: Created social media tone, style, copy, scripts, and comprehensive creative direction
- ▹Psych Associates of Maryland: Developed scripts, pitch, social strategy, blogs, team management
- ▹Try Karte Hai: Led outbound content, SEO analysis, keyword research and integration
- ▹Esteem Group: Executed social media marketing, SEO strategy, blogs, and email campaigns
- ▹Columbia Altius: Positioned ‘The tallest building in E-City’ with taglines, social creatives, strategy
Creative Director
Social Elixir India
Strategy
Full-time·Jan 2021 – May 2021 (5 mos)·Bengaluru, India
- ▹Pioneered specialized agency model focused on jingles and viral content
- ▹Turbo Car Care: Full creative suite – branding, social planning, photography, video production
- ▹Cafe Hustle: Complete brand development including moodboards, storyboards, photography
- ▹Orchestrated 10+ cross-functional team members (musicians, copywriters, visualizers, influencers)
- ▹Created cohesive campaigns that elevated brand voice above competitors
Senior Copywriter
Media Moments Insight Pvt. Ltd.
Results
Full-time·Sep 2020 – Dec 2020 (4 mos)·Bengaluru, India
- ▹Bhartiya City: Leela Residences launch, website, social feed, posters, banners, video shoots
- ▹TCL Technology: IPL campaign, theme song, social creatives, IPL host scripts, event content
- ▹iFFALCON: Complete social media feed, promotional offers, in-store collaterals at Reliance Trends
- ▹Delivered 60+ unique creatives monthly across host scripts, poetry, literature, music, digital assets
- ▹Managed 4 major brands simultaneously including high-profile IPL sponsorship activation
Communications Copywriter
Pink Lemonade
Strategy
Full-time·2019 – 2020·Bengaluru, India
- ▹Ford: The Fuller Life wall branding campaign
- ▹Walmart Labs: Sparkplug Hackathon event, social feed, video production
- ▹Elite Foods – Millet Xpress: Social media, blogs, mascot creation, market research
- ▹JrnyOn: Competitor analysis, social media management, brand voice and tone creation
- ▹Managed diverse portfolio: InfoVision (web/UI), Clover (digital/offline), DNF (naming/packvertising)
Junior Copywriter
Dentsu Webchutney
Results
Full-time·2017 – 2018·Bengaluru, India
- ▹Created award-winning ‘Flipstakart’ campaign for Flipkart (The Abby Award winner)
- ▹Swiggy: Developed Snapchat and Instagram story content strategy and execution
- ▹Google Pixel: Launch collateral development and creative execution
- ▹Melorra Diamonds: Brand positioning and social media strategy
- ▹Hercules Cycles: Website content and social media management
Junior Copywriter
Origami Creative Concepts
Results
Full-time·2016 – 2017·Bengaluru, India
- ▹Brown Apron: Created Big Bang Award-winning outdoor poster (Best outdoor advertisement)
- ▹Unibev – Oakton Scotch & L’Affaire Brandy: Mascot creation, surrogate advertising campaigns
- ▹CII – YI Future.Now: Event management and collateral creation
- ▹CREDAI: Blog writing and news content
- ▹Managed diverse accounts: GE, Accenture, Motherhood, Absolute Barbeque, RSA Insurance
Education & Performing Arts Excellence
St. Joseph’s College of Commerce
Bachelor of Commerce (B.Com)
Activities & Societies: Key member of the Serenata Chorale, Hashmi Theatre Forum, and Indian Music Team.
Competitive Performance Achievements
First Place Wins
- • Street Play (Kalotsav)
- • Act and React
- • Set List – Improv at Anaadyanta (Nationals)
Finalist/Second Place
- • Solo Acting
- • Personality
- • Mock Rock
These achievements demonstrate competitive excellence in performance, direction, and impromptu delivery—skills directly applicable to creative leadership and client presentations.
Teaching & Community Impact
Extensive volunteer work across 10+ schools and academies, developing young talent in music, theatre, and public speaking
Musical Theatre Teacher
Capstone High School
Grades 1-5: Taught ‘Cats!’ Broadway musical including dramatic dancing, singing, and instruments (guitar, keyboard, drums, violin). Grades 6-8: Directed ‘Young Frankenstein’ including mime, freeze frame, improv, Natya Shastra, instrumentalization, vocalization, dance, prop creation, stage lighting, and background art.
Theatre Teacher
Helen O’Grady Drama Academy
Euro School Whitefield: Taught theatrical masterpieces including Aladdin. Ekya School JP Nagar: Trained summer batch to create radio plays. Produced ‘The Voices from Silent Valley’ – an original play with custom soundtracks teaching ahimsa (non-violence) set in Kerala’s jungles during Onam festival.
Western Vocals Teacher
Torrins Academy (Euro School)
Led intensive 8-hour daily training with 60+ music teachers from across India. Managed extensive music library and instruments. Taught young musicians at FC Barcelona Academy campus in Whitefield, building foundational vocal technique and music appreciation.
Public Speaking Teacher
Kafqa Academy of Performing Arts
Multi-campus volunteer program across: Polaris International School (Hoskote), Whitefield Global (Speech & Drama), Mount Litera Zee School (Whitefield), Gear International (Sarjapur), Arunodaya English High School (Grades 1-12). Focused on articulation, confidence building, and professional stage technique.
Government School Teacher (Art)
Rotaract Club
Pioneered cross-cultural education by teaching art in Kannada. Developed innovative methods to link colors to emotional contexts (‘buddi banna’ for gray). Bridged language barriers to make creative education accessible to underserved students, demonstrating adaptability and cultural sensitivity.
Additional Teaching Experience
Schools Taught:
- • Polaris International School – Hoskote
- • Whitefield Global – Speech & Drama
- • Mount Litera Zee School – Whitefield
- • Gear International – Sarjapur
- • Arunodaya English High School (Grades 1-12)
Subjects Delivered:
- • Public Speaking & Articulation
- • Western Vocals & Music Theory
- • Theatre & Musical Performance
- • Speech & Drama
- • Visual Arts (in Kannada)
