Ashwin Anand

Award-Winning Creative Leader | Brand Strategist | Music Educator

Leading Xnap Creative® — where exceptional quality meets lightning-fast execution

Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer

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2

Industry Awards

Big Bang + Abby

50+

Brands Served

Across 6 Industries

15+

Teams Led

Specialists Managed

Ready to see my work?

Explore award-winning campaigns across Flipkart, Swiggy, TCL, Bhartiya City, Google Pixel, and 45+ more brands.

Mobile: +91-9620931299

Portfolio

Behance

Leadership Philosophy

I lead Xnap Creative, a studio built on the principle that exceptional quality doesn’t require months of planning—it can be delivered in an “Xnap second.”

My professional life is a fusion of award-winning corporate creative strategy and high-impact performance arts. As an Executive Creative Director, I’ve specialized in orchestrating cross-functional teams—musicians, influencers, copywriters, visualizers—to create viral content, jingles, and campaigns that command respect and deliver measurable ROI.

Today, I channel this expertise into two core areas:

Brand Strategy & Creative Direction

Helping businesses cut through noise with performance-driven communication. Leading teams to create campaigns that don’t just look good—they convert.

Arts Education & Mentorship

Developing the next generation of confident performers as a Music Teacher, using my background in theatre and professional acting to build stage presence.

Core Belief: Impactful communication, whether on a client brief or a theatre stage, relies on direction, timing, and flawless execution.

Industry Recognition

Award-winning creative excellence recognized by leading industry bodies

Big Bang Award

The Ad Club Bangalore

Sep 2018

Won for Out of Home – E-commerce

The Abby Award

Associated with Dentsu Webchutney

Feb 2017

India’s most prestigious advertising award

Multi-Disciplinary Expertise

Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer | Creative Director | Founder

Creative Leadership

• ▹Creative Direction
• ▹Brand Strategy
• ▹Campaign Planning
• ▹Team Management
• ▹Client Servicing
• ▹Pitch Development

Content & Copy

• ▹Copywriting
• ▹Content Strategy
• ▹UI/UX Writing
• ▹Taglines & Slogans
• ▹SEO Content
• ▹Script Writing

Music & Performance

• ▹Guitar
• ▹Piano
• ▹Drums
• ▹Vocals (Western & Classical)
• ▹Music Composition
• ▹Musical Theatre Direction

Digital & Development

• ▹Website Development
• ▹Social Media Strategy
• ▹Influencer Marketing
• ▹Video Production
• ▹Photography
• ▹Brand Guidelines

Teaching & Mentorship

• ▹Music Education
• ▹Theatre Training
• ▹Public Speaking
• ▹Art Direction
• ▹Performance Coaching
• ▹Curriculum Development

Specialized Skills

• ▹Jingle Creation
• ▹Guerrilla Marketing
• ▹Event Management
• ▹Surrogate Advertising
• ▹Voice Acting
• ▹Improv Performance

Client Portfolio & Brand Experience

Delivered creative excellence across 50+ brands spanning FMCG, tech, real estate, F&B, and enterprise sectors

Major Brand Campaigns

Flipkart

Award-winning ‘Flipstakart’ campaign (Abby Award)

Swiggy

Snapchat and Instagram story content

Google Pixel

Launch collaterals

TCL Technology

IPL campaign, theme song, host scripts, IPL sponsorship

Ford

The Fuller Life – Wall branding

Walmart Labs

Sparkplug Hackathon event and social feed

Real Estate & Luxury

Bhartiya City

Leela Residences launch, website, social strategy

Columbia Altius

E-City’s tallest building – positioning, social media

KNS Developers

Social media, microsite, offline collaterals

Melorra Diamonds

Brand positioning and social media

Bhima Jewellers

Superwoman campaign – Social media

Startups & Tech

Colive

Social media tone, copy, creative direction, strategy

ZeroPay

Launch campaign, UI/UX writing, social strategy

Supply6

Guerrilla marketing, SEO strategy

Bambrew

Social media planning, brochure, content strategy

Capital Now

Pitch deck, social media strategy

Winkl

Influencer marketing, YouTube, videography

F&B & Retail

Brown Apron

Award-winning offline collaterals (Big Bang Award)

Absolute Barbeque

Social media and in-store collaterals

Cafe Hustle

Branding, photography, social media creatives

Turbo Car Care

Full branding, social strategy, video production

PeppUpp

Website, brand guidelines, packaging

Goofy Tails

Branding, logo, social media, packaging

Enterprise & B2B

Cisco Technologies

Event and stall creatives

Accenture

Internal communication

Mphasis

Internal communication

Biesse

Product descriptions, video scripts, event creatives

DRDO

Quantum Radar Research documentation

Absmart Advisors

Website development

Professional Experience

Comprehensive track record across agencies, collaborations, and entrepreneurship

Music Teacher

Primus Public School Bangalore

Leadership

Full-time·Jun 2024 – Present (1 yr 6 mos)·Bengaluru, India

• ▹Teaching comprehensive music disciplines (vocals, keys, guitar) to 100+ students
• ▹Composed and taught 40+ original songs in a single academic year
• ▹Directing large-scale stage performances, musical theatre productions, and public festivals
• ▹Achieved multiple prizes and accolades at annual day and inter-school competitions
• ▹Building student confidence through positive reinforcement and professional stage presence training

Founder & Executive Creative Director

Xnap Creative®

Leadership

Self-employed·May 2021 – Present (4 yrs 7 mos)·Bengaluru, India · Hybrid

• ▹Built creative studio specializing in fast-turnaround, exceptional quality brand communication
• ▹Managing 15+ cross-functional specialists (copywriters, developers, designers, musicians, influencers)
• ▹Delivered 50+ client projects across diverse sectors: tech, real estate, F&B, enterprise, startups
• ▹Key clients: Winkl, PeppUpp, AutoPad, Travlor, EvoFlx, Beaut!, Absmart Advisors, DRDO
• ▹Developed websites, brand guidelines, social strategies, and video content for niche B2B sectors including IT Consulting and Patent Law

Professor of Music

inlingua (Symbiosis Institute)

Education

Part-time·Jul 2024 – Oct 2024 (4 mos)·Electronic City, Bengaluru · On-site

• ▹Developed and taught comprehensive World Music syllabus covering jazz, classical, Bhangra, Chutney, Hindustani
• ▹Taught students to read/write classic jazz compositions and understand complex sheet music
• ▹Guided formation of student bands and choirs creating original compositions
• ▹Led students to first place victories in all festivals and competitions entered across Bengaluru
• ▹Provided practical training on music monetization strategies, keys, chords, and song structure

Copy Lead & Senior Social Media Strategist

Moshi Moshi LLC (Collaborations)

Strategy

Contract·2022 – 2024·Remote

• ▹Colive: Created social media tone, style, copy, scripts, and comprehensive creative direction
• ▹Psych Associates of Maryland: Developed scripts, pitch, social strategy, blogs, team management
• ▹Try Karte Hai: Led outbound content, SEO analysis, keyword research and integration
• ▹Esteem Group: Executed social media marketing, SEO strategy, blogs, and email campaigns
• ▹Columbia Altius: Positioned ‘The tallest building in E-City’ with taglines, social creatives, strategy

Creative Director

Social Elixir India

Strategy

Full-time·Jan 2021 – May 2021 (5 mos)·Bengaluru, India

• ▹Pioneered specialized agency model focused on jingles and viral content
• ▹Turbo Car Care: Full creative suite – branding, social planning, photography, video production
• ▹Cafe Hustle: Complete brand development including moodboards, storyboards, photography
• ▹Orchestrated 10+ cross-functional team members (musicians, copywriters, visualizers, influencers)
• ▹Created cohesive campaigns that elevated brand voice above competitors

Senior Copywriter

Media Moments Insight Pvt. Ltd.

Results

Full-time·Sep 2020 – Dec 2020 (4 mos)·Bengaluru, India

• ▹Bhartiya City: Leela Residences launch, website, social feed, posters, banners, video shoots
• ▹TCL Technology: IPL campaign, theme song, social creatives, IPL host scripts, event content
• ▹iFFALCON: Complete social media feed, promotional offers, in-store collaterals at Reliance Trends
• ▹Delivered 60+ unique creatives monthly across host scripts, poetry, literature, music, digital assets
• ▹Managed 4 major brands simultaneously including high-profile IPL sponsorship activation

Communications Copywriter

Pink Lemonade

Strategy

Full-time·2019 – 2020·Bengaluru, India

• ▹Ford: The Fuller Life wall branding campaign
• ▹Walmart Labs: Sparkplug Hackathon event, social feed, video production
• ▹Elite Foods – Millet Xpress: Social media, blogs, mascot creation, market research
• ▹JrnyOn: Competitor analysis, social media management, brand voice and tone creation
• ▹Managed diverse portfolio: InfoVision (web/UI), Clover (digital/offline), DNF (naming/packvertising)

Junior Copywriter

Dentsu Webchutney

Results

Full-time·2017 – 2018·Bengaluru, India

• ▹Created award-winning ‘Flipstakart’ campaign for Flipkart (The Abby Award winner)
• ▹Swiggy: Developed Snapchat and Instagram story content strategy and execution
• ▹Google Pixel: Launch collateral development and creative execution
• ▹Melorra Diamonds: Brand positioning and social media strategy
• ▹Hercules Cycles: Website content and social media management

Junior Copywriter

Origami Creative Concepts

Results

Full-time·2016 – 2017·Bengaluru, India

• ▹Brown Apron: Created Big Bang Award-winning outdoor poster (Best outdoor advertisement)
• ▹Unibev – Oakton Scotch & L’Affaire Brandy: Mascot creation, surrogate advertising campaigns
• ▹CII – YI Future.Now: Event management and collateral creation
• ▹CREDAI: Blog writing and news content
• ▹Managed diverse accounts: GE, Accenture, Motherhood, Absolute Barbeque, RSA Insurance

Education & Performing Arts Excellence

St. Joseph’s College of Commerce

Bachelor of Commerce (B.Com)

Activities & Societies: Key member of the Serenata Chorale, Hashmi Theatre Forum, and Indian Music Team.

Competitive Performance Achievements

First Place Wins

• • Street Play (Kalotsav)
• • Act and React
• • Set List – Improv at Anaadyanta (Nationals)

Finalist/Second Place

• • Solo Acting
• • Personality
• • Mock Rock

These achievements demonstrate competitive excellence in performance, direction, and impromptu delivery—skills directly applicable to creative leadership and client presentations.

Teaching & Community Impact

Extensive volunteer work across 10+ schools and academies, developing young talent in music, theatre, and public speaking

Musical Theatre Teacher

Capstone High School

Grades 1-5: Taught ‘Cats!’ Broadway musical including dramatic dancing, singing, and instruments (guitar, keyboard, drums, violin). Grades 6-8: Directed ‘Young Frankenstein’ including mime, freeze frame, improv, Natya Shastra, instrumentalization, vocalization, dance, prop creation, stage lighting, and background art.

Theatre Teacher

Helen O’Grady Drama Academy

Euro School Whitefield: Taught theatrical masterpieces including Aladdin. Ekya School JP Nagar: Trained summer batch to create radio plays. Produced ‘The Voices from Silent Valley’ – an original play with custom soundtracks teaching ahimsa (non-violence) set in Kerala’s jungles during Onam festival.

Western Vocals Teacher

Torrins Academy (Euro School)

Led intensive 8-hour daily training with 60+ music teachers from across India. Managed extensive music library and instruments. Taught young musicians at FC Barcelona Academy campus in Whitefield, building foundational vocal technique and music appreciation.

Public Speaking Teacher

Kafqa Academy of Performing Arts

Multi-campus volunteer program across: Polaris International School (Hoskote), Whitefield Global (Speech & Drama), Mount Litera Zee School (Whitefield), Gear International (Sarjapur), Arunodaya English High School (Grades 1-12). Focused on articulation, confidence building, and professional stage technique.

Government School Teacher (Art)

Rotaract Club

Pioneered cross-cultural education by teaching art in Kannada. Developed innovative methods to link colors to emotional contexts (‘buddi banna’ for gray). Bridged language barriers to make creative education accessible to underserved students, demonstrating adaptability and cultural sensitivity.

Additional Teaching Experience

Schools Taught:

• • Polaris International School – Hoskote
• • Whitefield Global – Speech & Drama
• • Mount Litera Zee School – Whitefield
• • Gear International – Sarjapur
• • Arunodaya English High School (Grades 1-12)

Subjects Delivered:

• • Public Speaking & Articulation
• • Western Vocals & Music Theory
• • Theatre & Musical Performance
• • Speech & Drama
• • Visual Arts (in Kannada)