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Executive Creative Director

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Ashwin Anand Award-Winning Creative Leader | Brand Strategist | Music Educator Leading Xnap Creative® — where exceptional quality meets lightning-fast execution Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer View PortfolioBehance ProfileContact 2 Industry Awards Big Bang + Abby 50+ Brands Served Across 6 Industries 15+ Teams Led Specialists Managed Ready to see my work? Explore award-winning campaigns across Flipkart, Swiggy, TCL, Bhartiya City, Google Pixel, and 45+ more brands. Mobile: +91-9620931299 Portfolio Behance Leadership Philosophy I lead Xnap Creative, a studio built on the principle that exceptional quality doesn’t require months of planning—it can be delivered in an “Xnap second.” My professional life is a fusion of award-winning corporate creative strategy and high-impact performance arts. As an Executive Creative Director, I’ve specialized in orchestrating cross-functional teams—musicians, influencers, copywriters, visualizers—to create viral content, jingles, and campaigns that command respect and deliver measurable ROI. Today, I channel this expertise into two core areas: Brand Strategy & Creative Direction Helping businesses cut through noise with performance-driven communication. Leading teams to create campaigns that don’t just look good—they convert. Arts Education & Mentorship Developing the next generation of confident performers as a Music Teacher, using my background in theatre and professional acting to build stage presence. Core Belief: Impactful communication, whether on a client brief or a theatre stage, relies on direction, timing, and flawless execution. Industry Recognition Award-winning creative excellence recognized by leading industry bodies Big Bang Award The Ad Club Bangalore Sep 2018 Won for Out of Home – E-commerce The Abby Award Associated with Dentsu Webchutney Feb 2017 India’s most prestigious advertising award Multi-Disciplinary Expertise Actor | Teacher | Professor | Guitarist | Pianist | Drummer | Vocalist | Copywriter | Artist | Developer | Creative Director | Founder Creative Leadership Content & Copy Music & Performance Digital & Development Teaching & Mentorship Specialized Skills Client Portfolio & Brand Experience Delivered creative excellence across 50+ brands spanning FMCG, tech, real estate, F&B, and enterprise sectors Major Brand Campaigns Flipkart Award-winning ‘Flipstakart’ campaign (Abby Award) Swiggy Snapchat and Instagram story content Google Pixel Launch collaterals TCL Technology IPL campaign, theme song, host scripts, IPL sponsorship Ford The Fuller Life – Wall branding Walmart Labs Sparkplug Hackathon event and social feed Real Estate & Luxury Bhartiya City Leela Residences launch, website, social strategy Columbia Altius E-City’s tallest building – positioning, social media KNS Developers Social media, microsite, offline collaterals Melorra Diamonds Brand positioning and social media Bhima Jewellers Superwoman campaign – Social media Startups & Tech Colive Social media tone, copy, creative direction, strategy ZeroPay Launch campaign, UI/UX writing, social strategy Supply6 Guerrilla marketing, SEO strategy Bambrew Social media planning, brochure, content strategy Capital Now Pitch deck, social media strategy Winkl Influencer marketing, YouTube, videography F&B & Retail Brown Apron Award-winning offline collaterals (Big Bang Award) Absolute Barbeque Social media and in-store collaterals Cafe Hustle Branding, photography, social media creatives Turbo Car Care Full branding, social strategy, video production PeppUpp Website, brand guidelines, packaging Goofy Tails Branding, logo, social media, packaging Enterprise & B2B Cisco Technologies Event and stall creatives Accenture Internal communication Mphasis Internal communication Biesse Product descriptions, video scripts, event creatives DRDO Quantum Radar Research documentation Absmart Advisors Website development Professional Experience Comprehensive track record across agencies, collaborations, and entrepreneurship Music Teacher Primus Public School Bangalore Leadership Full-time·Jun 2024 – Present (1 yr 6 mos)·Bengaluru, India Founder & Executive Creative Director Xnap Creative® Leadership Self-employed·May 2021 – Present (4 yrs 7 mos)·Bengaluru, India · Hybrid Professor of Music inlingua (Symbiosis Institute) Education Part-time·Jul 2024 – Oct 2024 (4 mos)·Electronic City, Bengaluru · On-site Copy Lead & Senior Social Media Strategist Moshi Moshi LLC (Collaborations) Strategy Contract·2022 – 2024·Remote Creative Director Social Elixir India Strategy Full-time·Jan 2021 – May 2021 (5 mos)·Bengaluru, India Senior Copywriter Media Moments Insight Pvt. Ltd. Results Full-time·Sep 2020 – Dec 2020 (4 mos)·Bengaluru, India Communications Copywriter Pink Lemonade Strategy Full-time·2019 – 2020·Bengaluru, India Junior Copywriter Dentsu Webchutney Results Full-time·2017 – 2018·Bengaluru, India Junior Copywriter Origami Creative Concepts Results Full-time·2016 – 2017·Bengaluru, India Education & Performing Arts Excellence St. Joseph’s College of Commerce Bachelor of Commerce (B.Com) Activities & Societies: Key member of the Serenata Chorale, Hashmi Theatre Forum, and Indian Music Team. Competitive Performance Achievements First Place Wins Finalist/Second Place These achievements demonstrate competitive excellence in performance, direction, and impromptu delivery—skills directly applicable to creative leadership and client presentations. Teaching & Community Impact Extensive volunteer work across 10+ schools and academies, developing young talent in music, theatre, and public speaking Musical Theatre Teacher Capstone High School Grades 1-5: Taught ‘Cats!’ Broadway musical including dramatic dancing, singing, and instruments (guitar, keyboard, drums, violin). Grades 6-8: Directed ‘Young Frankenstein’ including mime, freeze frame, improv, Natya Shastra, instrumentalization, vocalization, dance, prop creation, stage lighting, and background art. Theatre Teacher Helen O’Grady Drama Academy Euro School Whitefield: Taught theatrical masterpieces including Aladdin. Ekya School JP Nagar: Trained summer batch to create radio plays. Produced ‘The Voices from Silent Valley’ – an original play with custom soundtracks teaching ahimsa (non-violence) set in Kerala’s jungles during Onam festival. Western Vocals Teacher Torrins Academy (Euro School) Led intensive 8-hour daily training with 60+ music teachers from across India. Managed extensive music library and instruments. Taught young musicians at FC Barcelona Academy campus in Whitefield, building foundational vocal technique and music appreciation. Public Speaking Teacher Kafqa Academy of Performing Arts Multi-campus volunteer program across: Polaris International School (Hoskote), Whitefield Global (Speech & Drama), Mount Litera Zee School (Whitefield), Gear International (Sarjapur), Arunodaya English High School (Grades 1-12). Focused on articulation, confidence building, and professional stage technique. Government School Teacher (Art) Rotaract Club Pioneered cross-cultural education by teaching art in Kannada. Developed innovative methods to link colors to emotional contexts (‘buddi banna’ for gray). Bridged language barriers to make creative education accessible to underserved students, demonstrating adaptability and cultural sensitivity. Additional Teaching Experience Schools Taught: Subjects Delivered:

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Xnap Creative LLP

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A xnap is a single syllable word that describes the sound of your camera’s shutter when you click something picturesque. It’s also a reaction, when you lose your cool, you xnap at someone. Even slam poets ask you to xnap your fingers when you can relate to their piece. We named ourselves xnap, because when our clients xnap their fingers, we deliver exceptional solutions to some of the hardest tasks presented to us with ease, in what we call a xnap second. Who are we? We, at Xnap Creative, are a team of creative thinkers, strategy makers, and visualizers who are keen to build and develop your website, app, offline collaterals, and social media portfolio. As the name suggests, our team loves to stick to timelines. Once we’ve had an induction meeting, we quickly plan the user journey for your operating system (OS), app, website, blogs, storyboards, the wireframes, strategy and much more. Once we’ve received approvals and the go ahead, we move into executing the design. In the meantime, our developers, animators, and designers shift gears and start coding and testing your project. When the website’s ready, one team moves into building your web application. The second team begins work on the iOS version of the same. And before you know it, we’ll all be celebrating the launch of your brand on social media, Google, and targeted mailers that’s sure to keep your clients intrigued. How can we help you? At every step of the way, from the logo and tagline phase to the growth stage, we work with your brand to provide the best communication strategy through a visually pleasing creative. Our consistency in writing, managing, and sharing blogs, newsletters, case studies, and enticing brand videos help users build trust in your business. We ensure your brand has a uniform voice, tone, and style that resonates with the target audience across all platforms. We do this with a lot of research, competitor analysis, and profiling each visitor in terms of how long they spend scrolling through your page. And then, we make campaigns that convert visitors into loyal customers for life. What all can we do? We can start by giving your brand a unique name that sets it apart from all other brands in the market. Once we’ve decided on a domain, we will start working on the logo and a sweet tagline that resonates our overarching idea. After this step, we release it into the world using a website, app, Google my business, business presentation, a series of social media posts, an enticing jingle, or even a short video. We’ll then plan an offline strategy using posters, newspaper ads, banners, flyers, television commercials, stalls, or radio jingle. If you wish to sell on platforms like Amazon, Flipkart, or Shopify, we’ll help you set it up in a way that maximizes sales. We’ll give products a name, description, and package that leaves your customers spellbound, urging them to buy some more. Services: Branding Setting a logo, font, typography, tone, and style is only the first step to branding. We always go beyond the protocol to make our brands as unique as possible. We set the colors and explain why it works for your specific industry and business segment. We take competitor analysis seriously, so you stand out in the crowd and clutter. We give you a sample copy, template, and voice for all future communication with a brand book and guidelines to ensure they remain uniform across all platforms. Forever. We take care of every little details, including punctuations, symbols, lettering, appearances in various formats, and mood boards to support our claim.  UI/ UX/ Xcode Design Every business in this modern day and age needs a website, software, or an application to reel in prospective customers. While third-party sources offer to increase your sales, they also charge a hefty commission that eats away most of your profit.  We build a platform that completely yours, made especially for your customer base. We ensure you keep 100% of your income for the investment made, right at the beginning. The website, software, product, or app we create the user interface (UI) for will be the face of your business in the market. And the user experience (UX) we provide ensures new users make the purchase seamlessly, in three simple steps.  Our articulate, minimal, and clutter-free experience is sure to reduce bounce rates and abandoned carts.  Development Website/ Product/ Service/ Software/ Hardware/ App It all starts with the brief. We learn enough about your brand, the intent, unique selling proposition, and goals. Then after we do a lot of our own research, competitor analysis, and flow mapping, we move into the wireframe, which is essentially a simple framework of the app’s structure.  When we’re ready, we move into writing the UI copy that’s precise, succinct, and yet pleasing to read. We ensure the architecture of the content helps your user navigate through the various pages. And just before they’re about leave, we use notifications, the device settings, and messaging to keep them hooked.  After this step, we call our handy Web 3.0, React Js, Node Js, Vision OS, Unity, or Unreal Engine engineer to test the functionalities and improve performance. A few coding wizards to cast their magical spells and a few testers to understand the treatment. Once we’re done, we share it with our testing team to ensure there are no lags or runtime errors. All you’ll have to do then is install or launch it into the world.

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