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Protagonist: Personal Vite: Antagonist Mobile: +91-9620931299Portfolio: Behance.net/AshwinAnand Volunteer Work: InlinguaWorld Music Professor The echoes of my music teaching experience resounded in the walls of Symbiosis Institute of BusinessManagement, Electronic City. And I had finally made the shift from a mere school teacher to a collegeprofessor. My students learned to read and write classic jazz compositions as we rolled back the clock in the lecture hall. They were familiar with the complexities of sheet music as well as how to write a dissertation in styles that include Bhangra, Chutney Music, and Hindustani Classical. The lectures quickly translated into the creation of bands and choirs that created original compositions, as well as winning all the festivals and competitions they entered around Bengaluru, placing first. I encouraged the students with positive affirmations even when they second-guessed themselves and their talent. But fortunately, we’ve always placed first, so I never had to lecture them about how it’s okay to takesecond or third place. I wish these little composers, lyricists, and instrumentalists nothing but the best as theyenter the real world with a song in their hearts. And a zest in their attitude that should take them places. ExpressionsMusic Teacher Music always kept me busy. And the love for it drove me to Primus Public School to teach the young minds how to express themselves best with the power of music. Over the past year, I shaped the students’ hearts and minds with lyrical masterpieces accompanied by an original music score composed by me. With over forty songs learnt in a single academic year, the school was in a position to rock their annual day, and win numerous prizes and accolades for their institute. Helen O’ GradyTheatre Teacher After a wonderful training session at Euro School Whitefield, where I taught the students the magic of plays, such as Aladdin, I was posted at Ekya School, JP Nagar, to train the summer batch. The students learnt how to create a radio play using their voices as their talent. Following this, we had ashowcase with original soundtracks for a play known as “The Voices from Silent Valley”. This captivating play took our audience into the jungles of Kerala, where a group of Australians encountered a lion. But unlike the American folks who would get their guns blazing at the first sight of fear, we taught the travelers ahimsa, the non-violent way to solve their problems. The students formed an arrow using their bodies to scare the lion back into its den so they could enjoy theOnam festival, riding their boats, and dancing to the Melam beat, having conquered their fear of wild animals. Capstone High SchoolMusical Theatre Teacher From the first to fifth grades, we taught the students “Cats!” – Broadway musical that helps young artists learn the art of dramatic dancing, singing, and instruments, including guitar, keyboard, drums, and violin.The older students from grades six to eight were taught visual art forms like mime, freeze frame, improv, and Natya Shastra, along with instrumentalization, vocalization, dance, prop creation, stage lighting, miming, and background art to equip them with the required skills to put on a play called “Young Frankenstein”. Torrins AcademyWestern Vocals Teacher Eight hours a day, I worked at Euro School Whitefield. I enjoyed the company of over sixty music teachers who had come from across India to receive training in teaching children how to fall in love with music. I remember the massive library, and a whole lot of instruments, and working with little musicians who proudly showed up to class wearing their FC Barcelona Academy jersey. Kafqa Academy of Performing ArtsPublic Speaking Teacher Joined as a summer volunteer, but the noblest profession in the world stole myheart. Schools:Polaris International School – HoskoteWhitefield Global – Speech and dramaMount Litera Zee School – WhitefieldGear – International and SarjapurArunodaya English High School – First standard to twelfth Rotaract ClubGovernment School Teacher I taught coloring in Kannada. Did you know that the color gray is known as budu banna? I didn’t think so. Business: Xnap CreativeFounder Nirmal’s Glassism – Website developmentArt-E Fact – By Pallavi and Uthkarsh BharuchaTangerine Art Space – Website developmentWinkl – Influencer marketing, YouTube, and videography LearnInk – Website development, founding teamAutoPad – Website DevelopmentTravlor – Website DevelopmentPeppUpp – Website, brand guidelines, packagingAbsmart Advisors – Website DevelopmentBeaut! – Website and InstagramEvoFlx – Website and Instagram pageDRDO – Quantum Radar Research Collaborations: Moshi Moshi LLCCopy Lead & Senior Social Media Strategist Colive – Social media tone, style, copy, script, creative direction, and strategyPsych Associates of Maryland LLC – Script, pitch, social media strategy, planning, blogs, team handling, copy review, creative strategy, and client servicingTry Karte Hai – Outbound blogs content and review, SEO analysis, keyword research, keyword integration, articleplanning, newsletters, email marketingEsteem Group – Social media marketing and strategy, SEO, blogs, emailers, and planningGoofy Tails – Branding, logo, social media creatives, brand book, competitor analysis, research, packaging, pitch workColumbia Altius – Positioning statement – The tallest building in E-City, social media creatives, strategy,planning, taglines, and slogansZeroPay – Social media campaigns, launch creatives, blogs, copy and content ideation, strategy, and appcontent, UI/ UX writing, tagline, slogans, and email marketingBiesse – Product descriptions for website, content planning, video creation, script, animators, eventcreatives, and social mediaBambrew – Social media planning, brochure, and content strategyCapital Now – Pitch deck, social media strategy, creative planning, and executionSupply6 – Guerrilla marketing, ideation, strategy, email marketing, SEO, andSleepy Panda – Blogs and content Social ElixirCreative Director Turbo Car Care – Social media planning, strategy, development, photography, creative, branding, videos, and reelsCafe Hustle – Branding, social media creatives, offline collaterals, photography, moodboard, and storyboards Media Moments Insight Pvt. Ltd.Senior Copywriter Bhartiya City – Social feed, Leela Residences launch collaterals, website, posters, banners, videoshoots, and strategyTCL Technology – IPL campaign, theme song, social media creatives, IPL host script, content, and eventsiFFALCON – Social media feed, offers, brand promotions, and in-store collaterals, Reliance TrendsFootprint Social media feed, in-store branding, campaign strategy, and branding Pink LemonadeCommunicationsCopywriter Ford – The Fuller Life – Wall brandingWalmart – Walmart

A New Rhythm for Luxury: Beccari’s Strategic Shift When Pietro Beccari took the helm of Dior Couture in 2018, the iconic brand was already globally revered, but it needed to accelerate its transition into the digital world. Beccari’s core objective was ambitious: scale Dior into a modern luxury brand without compromising its exclusive couture heritage. Within just three years, he achieved spectacular results. Dior’s revenue soared from approximately €2.2 billion to over €6.6 billion by 2021, effectively tripling its scale. This growth was achieved by maintaining strict luxury margins, proving that rapid expansion doesn’t require mass-market dilution. Key Action: Controlled expansion through more flagship stores, enhanced brand storytelling, and a premium digital presence. Avoided: Chasing volume via widespread discounts or mass retail distribution. Beccari’s leadership shattered the “slow luxury” myth. He treated marketing as a vital growth engine and personally championed digital experimentation, including livestream fashion shows, AR try-ons, and expanding e-commerce for beauty. This innovative, yet restrained, approach became Dior’s new successful rhythm.   Unifying Vision: From Multiple Voices to One Cohesive Brand   A significant part of this success involved consolidating Dior’s creative direction. For years, the house operated with separate directions for its men’s, women’s, and couture lines. The brand signaled a major shift toward a single, cohesive vision by appointing a sole Creative Director. This change simplifies storytelling and makes Dior’s aesthetic instantly recognizable across all consumer touchpoints, from the runway to fragrance ads. Internally, Beccari fostered an agile culture by borrowing from tech companies, encouraging collaboration between design, digital, and retail teams to launch and adapt campaigns faster by region.   Heritage and Emotion: The Power of Dior’s Storytelling   Dior’s power is fundamentally rooted in a dream—the New Look introduced by Christian Dior in 1947, which positioned the brand as a symbol of elegance and hope. This emotional foundation is the engine of all modern Dior storytelling. Core Tools: Iconic heritage elements like the Bar Jacket and nipped waistlines serve as active storytelling tools, connecting every new collection back to the brand’s original moment of rebirth. The Approach: Instead of focusing on product features, Dior creates emotional narratives. Campaigns like Secret Garden and those for Miss Dior perfume function as short films, emphasizing art, craftsmanship, and emotion over mere product benefits.   Global Reach with Local Relevance   While maintaining a universal identity, Dior masterfully practices localization. In markets like China, the brand has collaborated with local artists and influencers to reinterpret traditional symbols, making Dior feel both aspirational and intimately relevant to the local culture.   Scarcity and Pricing Strategy: Gateways to the Dior World   Beccari understood that scarcity drives desire. Limited-edition pieces, capsule collections (like the “Dior Icons Capsule”), and seasonal reissues of classics (such as the Lady Dior bag) serve as narrative events that reinforce the rarity and timeless status of the brand. Dior’s pricing strategy is equally strategic—it’s priced for meaning, not affordability. The high price communicates exclusivity, craftsmanship, and emotional value. This is why Dior strictly avoids markdowns, as discounting would erode the product’s mystique. Tier Product Category Marketing Purpose Haute Couture Custom, one-of-one pieces Establishes brand aura and heritage Accessories & Leather Goods Bags, shoes, jewelry The everyday luxury entry point Beauty & Fragrance Lipsticks, perfumes, skincare Broad reach and emotional connection

Concept 1: The scene begins with a subject inside a shot frame as illustrated above. Thecamera moves towards the subject’s eyes where we capture a teardrop as the facecurves into a smile. The camera tilts to show a truck from the packers and movers,taking in the last piece of furniture.MVO:Have a good… Have a great life with smart investments..Effortless investing crafted for you. Concept 2:The camera faces a mirror in a dark room, the mirror points towards the entranceof a household. A puppy enters the house, a young man walks in behind. The youngman walks out, brings home a girl. The two walk out with a baby in their arms andcome back with a crib. The baby, now a teen, walks towards the mirror and fixes herhair. The dog comes running into the frame and the mirror drops. The father comeshome with a bigger mirror to replace the old.MVO:Time moves forward, invest now in a rainy day fund. Effortless investing crafted for you. Concept 3: The scene begins with a large man walking towards a metallic chair next to a longline. He plonks himself on the chair and begins to read a newspaper. The shot cuts toa close up of his knee shaking unintentionally. The chair makes a noise as the roomstares at the big fellow. He looks at their faces consciously, raises his eyebrows, andcontinues to shake his leg.MVO:Quit old habits, try Fabits. Concept 4:A little girl gets served peas on the table. She takes a fistful and throws it towards aclosed window. She uses her fingers like a catapult and shoots it at a showcase. Shethen uses her fingers to play soccer and ends up knocking over the whole bowl. Herangry mother comes and cleans up after her as the screen fades out.MVO:Quit old habits, try Fabits. Concept 5:A young boy walks towards the camera, picks it up, and puts it in his pocket. Thecamera cuts to a family eating at a restaurant, a young girl swipes a knife from thetable, and puts it in her bag. Camera cuts to a man borrowing a lighter from astranger, and walking away without returning it.MVO:Kleptomania affects two-thirds of our population.Save your money with smart investments. Quit old habits, try Fabits.