
Concept 1:
The scene begins with a subject inside a shot frame as illustrated above. The
camera moves towards the subject’s eyes where we capture a teardrop as the face
curves into a smile. The camera tilts to show a truck from the packers and movers,
taking in the last piece of furniture.
MVO:
Have a good… Have a great life with smart investments.
.
Effortless investing crafted for you.
Concept 2:
The camera faces a mirror in a dark room, the mirror points towards the entrance
of a household. A puppy enters the house, a young man walks in behind. The young
man walks out, brings home a girl. The two walk out with a baby in their arms and
come back with a crib. The baby, now a teen, walks towards the mirror and fixes her
hair. The dog comes running into the frame and the mirror drops. The father comes
home with a bigger mirror to replace the old.
MVO:
Time moves forward, invest now in a rainy day fund.
Effortless investing crafted for you.
Concept 3:

The scene begins with a large man walking towards a metallic chair next to a long
line. He plonks himself on the chair and begins to read a newspaper. The shot cuts to
a close up of his knee shaking unintentionally. The chair makes a noise as the room
stares at the big fellow. He looks at their faces consciously, raises his eyebrows, and
continues to shake his leg.
MVO:
Quit old habits, try Fabits.
Concept 4:
A little girl gets served peas on the table. She takes a fistful and throws it towards a
closed window. She uses her fingers like a catapult and shoots it at a showcase. She
then uses her fingers to play soccer and ends up knocking over the whole bowl. Her
angry mother comes and cleans up after her as the screen fades out.
MVO:
Quit old habits, try Fabits.
Concept 5:
A young boy walks towards the camera, picks it up, and puts it in his pocket. The
camera cuts to a family eating at a restaurant, a young girl swipes a knife from the
table, and puts it in her bag. Camera cuts to a man borrowing a lighter from a
stranger, and walking away without returning it.
MVO:
Kleptomania affects two-thirds of our population.
Save your money with smart investments.
Quit old habits, try Fabits.
