1. First Things First
- Engage with Engineering and Create Agencies
- NDA regularization with XNAP Creative
- Agree on the Commercial Model with Ashwin/Denzil
2. Product Vision & Market Assessment
- Document the Product Vision
- Complete Market Research
- SWOT Analysis
- Calibrations to Product Definition/Vision?
3. Take Go/No-Go Decisions
- Confirm Technology, Hosting choices
- Define Journeys, Use Cases, estimate related Pages
- Determine MVP Business Capability
- Confirm Service Delivery Plan, Timelines, and Costing
- Take Go/No-Go Decision
- Confirm Branding, Marketing, and Creative work plan and costs
4. Initiate Program Planning & Delivery
- Onboard Design & Development, Creative, and Marketing Teams
- Define Program Engagement Model and Governance mechanisms
- Define Delivery Management Standards
- Agree on the actual Start Date of Delivery
- Actual Service Delivery (Scoping, Design, Build, Test, Integrate, Transition Assets)
5. Develop Wider Capability Strategies
- Secure Industry Support
- Define Analytics and Insights Strategy
- Define API, Monetization, and Payment Technology Strategies
6. Develop and Execute Brand, Marketing, Advertising Strategies
- Develop Brand Strategy & Guidelines
- Develop Logo Design, Name, Tagline, Website, and App Names
- Conduct UI/UX Research
- Identify Media Partners
- Develop Copy & Content for the platform
- Implement Marketing and Advertising strategies
7. Set up the Company
- Company Formation (UK, India, Divisions)
- GST Registration, Shareholding, Registered Office
- Trademark & Logo Registration
- Patent Filing
- Office Location, Contact Details
8. Conduct Limited Market Trials
- Define Trial Objectives and Expected Outcomes
- Estimate Subscriber Volumes
- Assess Non-functionals and confirm performance requirements
- Conduct User Trials
- Calibrations to Platform from Trial Findings
- Take Go/No-Go for Launch
9. Pre-Launch Preparation
- Establish Banking Relationships
- Develop Partnerships (fulfillers)
- Establish Advertising Agencies
- Confirm Hosting Arrangements
- Confirm SW license
This plan appears to be comprehensive, covering various aspects of the project from initial engagement to pre-launch preparations. The detailed breakdown of activities and timelines provides a structured approach to project management. It’s important to regularly review and update the plan as needed, considering any changes in project scope, requirements, or external factors. If you have specific questions or if there’s anything else you’d like assistance with regarding this project plan, feel free to let me know!
