Snapchat ads are a unique way to reach a young, engaged audience. They’re full-screen and vertical, which takes up the entire phone screen and grabs users’ attention. And they can be in a variety of formats, including:
- Single image or video ads: These are the most common type of Snapchat ad. They can be up to 10 seconds long and can include a call to action, such as “Swipe up to learn more.”
- Upload Single Image or Video Ads
- To upload a Single Image or Video:
1. Log in to Ads Manager and select an ad account. Then click the menu in the top left corner and select Creative Library.
2. Click New Creative in the top corner and select Single Image or Video.
3. Input your ad details.
- Please Note: Creatives that have regulated content cannot be shareable.
4. Build your single image or video.
- Upload: Upload your single image or video media file. If you’re uploading an image or video that is not 1080×1920 you’ll have the ability to crop it to meet the specifications.
- Create: Create a new image or video in Snap Publisher.
- Browse: Select an image or video from your Creative Library.
5. If your Single Image or Video ad has an attachment, select which kind and fill in the details.
6. You can preview your Single Image or Video ad by hovering over the screen to the right. Once you are happy with your creative, click Publish in the top left corner.
- Story ads: These are a series of up to 20 image or video ads that appear between users’ friends’ Stories. They’re a great way to tell a longer story or showcase a product or service.
Snap tries to win back brands with new ad products and AI focus
Snap is rolling out a series of new ad products and features in an effort to win back brands. The company, which has seen its revenue decline in recent quarters, is hoping to attract advertisers with its focus on real relationships, AI, and sports partnerships.
One of the new ad products is the ability to reserve the first slot in users’ Friends Stories feed. This means that an advertiser’s ad will be the first thing that users see when they open their Friends Stories. Snap says that this is a great way to reach a large audience of engaged users.
Another new feature is Spotlight ads. Spotlight is a feature that allows users to share short-form videos. Snap is now making Spotlight ads available to all advertisers. This is a great way to reach the 350 million users who watch Spotlight content every month.
Snap is also investing in its AI capabilities. The company’s My AI feature can now suggest relevant AR Lenses and Places from the Snap Map. Snap says that My AI is a great way for brands to connect with users in a more personalized way.
Finally, Snap is announcing a number of new content partnerships. The company has partnered with NBCUniversal to bring custom content to Snapchat from the Paris 2024 Olympic and Paralympic Games. Snap has also partnered with the Women’s World Cup.
These new ad products and features are all part of Snap’s effort to win back brands. The company is hoping that its focus on real relationships, AI, and sports partnerships will help it to stand out from the competition.
Here are some of the key takeaways from the article:
- Snap is rolling out a series of new ad products and features.
- The company is hoping to win back brands with its focus on real relationships, AI, and sports partnerships.
- One of the new ad products is the ability to reserve the first slot in users’ Friends Stories feed.
- Another new feature is Spotlight ads.
- Snap is also investing in its AI capabilities.
- Finally, Snap is announcing a number of new content partnerships.
- Story Snapchat ad
- Shoppable ads: These ads allow users to buy products directly from the ad. They’re a great way to drive sales and make it easy for users to take action.
Shoppable Snapchat ad
- Lenses and filters: These are sponsored augmented reality experiences that users can add to their Snaps. They’re a fun and engaging way to promote a brand or product.
Source: windowupbeatagency.com
Lenses and filters Snapchat ad
Snapchat ads can be targeted to a specific audience based on demographics, interests, and behaviors. This makes them a great way to reach the people who are most likely to be interested in your product or service.
Here are some of the benefits of using Snapchat ads:
- Reach a young, engaged audience: Snapchat is popular with Gen Z and millennials, who are two of the most valuable demographics for advertisers.
- High engagement rates: Snapchat ads have been shown to have higher engagement rates than other types of online advertising.
- Creative formats: There are a variety of Snapchat ad formats to choose from, so you can find one that’s right for your brand.
- Targeted advertising: You can target your Snapchat ads to a specific audience, so you’re only paying to reach the people who are most likely to be interested in your product or service.
If you’re looking for a way to reach a young, engaged audience, Snapchat ads are a great option. They’re creative, effective, and can help you achieve your marketing goals.
