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Let’s say you need to run a happy hours offer, what should you do:
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- Use eye-catching visuals: People are drawn to visuals, so use bright colors, mouthwatering food photos, and inviting drink images in your ads.
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- Highlight the discounts and offers: Clearly state the discount percentage or specific offers available during happy hour.
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- Create a sense of urgency: Use phrases like “limited time only” or “don’t miss out” to encourage people to visit during happy hour.
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- Target your audience: Consider who your ideal happy hour customer is and tailor your ad message accordingly. For example, if you’re targeting professionals, you might emphasize the chance to unwind after work.
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- Get creative with your messaging: Use humor, wordplay, or a catchy slogan to make your ad stand out.
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- Promote your happy hour across different channels: Use a mix of online and offline advertising, such as social media posts, flyers, website banners, and email marketing.
