Marketing 101

1. Sales Metrics:
   • KPIs:
     • Total Sales Revenue: Measure the total revenue generated from luxury modular home sales.
     • Average Sales Price: Track the average price of a luxury modular home.
     • Sales Conversion Rate: Evaluate the percentage of leads or inquiries that convert into actual sales.
2. Customer Acquisition and Retention:
   • KPIs:
     • Customer Lifetime Value (CLV): Assess the total value a customer is expected to bring to the business over their lifetime.
     • Customer Acquisition Cost (CAC): Measure the cost of acquiring a new customer.
     • Customer Retention Rate: Track the percentage of customers retained over a specific period.
3. Lead Generation:
   • KPIs:
     • Number of Leads: Measure the total number of inquiries or leads generated through various marketing channels.
     • Conversion Rate: Evaluate the percentage of leads that convert into qualified prospects.
     • Source of Leads: Identify the most effective marketing channels for lead generation.
4. Brand Awareness:
   • KPIs:
     • Online Visibility: Measure the brand’s online presence through website traffic, social media reach, and other online channels.
     • Brand Mentions: Track mentions of the brand in relevant publications, social media, and industry forums.
5. Customer Satisfaction and Reviews:
   • KPIs:
     • Customer Satisfaction Score (CSAT): Measure overall customer satisfaction with the luxury modular home purchase experience.
     • Online Reviews and Ratings: Track positive reviews and ratings on online platforms.
     • Net Promoter Score (NPS): Assess the likelihood of customers recommending the luxury modular home brand to others.
6. Website Performance:
   • KPIs:
     • Website Traffic: Measure the number of visitors to the company’s website.
     • Conversion Rate: Evaluate the percentage of website visitors who take desired actions, such as filling out a contact form or requesting more information.
7. Manufacturing and Delivery Efficiency:
   • KPIs:
     • Production Time: Measure the time taken from order placement to delivery of a luxury modular home.
     • On-time Delivery: Assess the percentage of orders delivered on or before the promised date.
8. Social Media Engagement:
   • KPIs:
     • Social Media Followers: Track the growth in the number of followers on platforms like Instagram, Facebook, and Twitter.
     • Engagement Rate: Measure likes, shares, comments, and other interactions on social media content.
9. Quality and Customer Service:
   • KPIs:
     • Defect Rate: Monitor the percentage of modular homes with manufacturing defects.
     • Customer Service Response Time: Measure the time it takes to respond to customer inquiries or concerns.
10. Return on Investment (ROI):
    • KPIs:
      • Marketing ROI: Evaluate the return on investment for marketing campaigns and advertising.
      • Overall Business ROI: Assess the overall return on investment for the entire business.