- Nike – “Dream Crazy” (2018):
- Featuring Colin Kaepernick, this ad campaign sparked conversations about social justice and became a powerful symbol of activism.
- Apple – “Shot on iPhone” (Ongoing):
- Apple’s “Shot on iPhone” campaigns showcase stunning user-generated photos and videos, highlighting the capabilities of their products.
- Budweiser – “Puppy Love” (2014):
- A heartwarming Super Bowl commercial featuring the friendship between a puppy and a Clydesdale horse, promoting Budweiser’s brand values.
- Always – “Like a Girl” (2014):
- This ad challenges stereotypes and empowers young girls by redefining what it means to do something “like a girl.”
- Dove – “Real Beauty Sketches” (2013):
- Dove’s campaign focused on self-perception, illustrating how women perceive themselves versus how others see them.
- Old Spice – “The Man Your Man Could Smell Like” (2010):
- Known for its humor and quick wit, this campaign successfully rebranded Old Spice and became a viral sensation.
- Coca-Cola – “Share a Coke” (2011):
- Coca-Cola’s personalized marketing campaign replaced the brand name on their bottles with popular names, encouraging people to share a Coke with friends.
- Google – “Parisian Love” (2010):
- A simple and emotional ad that tells a love story through Google searches, demonstrating the impact and personal connection enabled by the search engine.
- John Lewis – “Monty the Penguin” (2014):
- A heartwarming Christmas ad featuring a boy and his penguin friend, promoting the idea of giving thoughtful gifts.
- Audi – “Duel” (2017):
- Audi’s Super Bowl commercial addressed the gender pay gap and emphasized the brand’s commitment to equality.
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