Treasure yourself
You’re the real treasure.
Background:
Kintsugi, also known as Kintsukuroi, is a Japanese art form that involves repairing broken pottery with lacquer mixed with gold, silver, or other precious metals. The term “kintsugi” translates to “golden joinery” or “golden repair.”
Rather than concealing the cracks and breakages, kintsugi embraces them and highlights them as part of the object’s history and beauty. The technique involves carefully applying lacquer to the broken pieces, reassembling them, and then using the precious metal-infused lacquer to fill the cracks. The result is a restored object that showcases the repaired areas with shimmering veins of gold or silver, creating a visually striking contrast between the old and the new.
Kintsugi is not just a method of mending pottery; it also embodies a philosophical concept. It reflects the Japanese aesthetic principle of wabi-sabi, which appreciates the beauty of imperfections, impermanence, and the passage of time. The philosophy behind kintsugi suggests that something can become more beautiful and valuable after being broken and repaired, symbolizing resilience, strength, and embracing the flaws and challenges of life.
In addition to its artistic and philosophical significance, kintsugi also holds metaphorical meaning. It can be seen as a reflection of personal growth, transformation, and the acceptance of one’s scars and experiences as part of their identity and beauty.
Kintsugi serves as a reminder that brokenness and imperfections are not to be hidden or discarded but celebrated and cherished, symbolizing the unique history and journey of an object or an individual. It has gained international recognition for its aesthetic appeal, symbolic value, and the deeper philosophical lessons it imparts.
In a world where the detrimental effects of disposable products have become glaringly apparent, a shift towards sustainability and repairability is crucial. One approach to address this issue is to replace or repair broken items with golden products using the traditional Japanese art of kintsugi.
Kintsugi, also known as “golden joinery,” is a method of repairing broken pottery by using lacquer mixed with powdered gold, silver, or platinum. Instead of concealing the cracks and flaws, kintsugi highlights and celebrates them, creating a beautiful and unique piece of art. Applying this concept to everyday products could have profound implications for sustainability and our relationship with consumer goods.
Imagine a world where instead of discarding a broken smartphone, for example, you could have it repaired using kintsugi techniques. Skilled artisans would carefully mend the device, meticulously filling the cracks with gold lacquer. The end result would not only restore the functionality of the phone but also transform it into a one-of-a-kind, visually striking item.
This approach could be extended to a wide range of products, from electronics and appliances to furniture and household items. Rather than throwing away a broken chair, it could be repaired with golden joinery, making it even more valuable and aesthetically pleasing. This would encourage a shift towards a more circular economy, where products are designed to last longer and can be repaired, refurbished, and repurposed rather than being discarded after a short period of use.
Implementing a system of golden products using kintsugi would require a combination of traditional craftsmanship and modern repair techniques. Skilled artisans and technicians would need to work together to identify suitable materials, develop repair procedures, and establish repair centers equipped with the necessary tools and expertise.
Furthermore, this approach would require a shift in consumer behavior and attitudes towards product ownership. Instead of viewing products as disposable and easily replaceable, there would need to be a greater appreciation for the value and craftsmanship of repaired items. Consumers would need to invest in the longevity of products, embracing the idea of owning and maintaining items that can be repaired and improved over time.
Overall, the concept of replacing or fixing broken products with golden kintsugi-inspired repairs presents a compelling vision for a more sustainable and mindful approach to consumerism. It encourages us to cherish and preserve the items we own, fostering a culture of repair, longevity, and beauty in an era where disposable consumption has taken a toll on the environment.
That’s where we come in:
Introducing “beaut!” the epitome of luxury and sustainability in the world of timepieces. This exquisite watch is crafted with a passion for both elegance and environmental consciousness. beaut! is designed to be a true masterpiece, combining the timeless beauty of pure gold with sustainable engineering.
At the heart of beaut! lies a remarkable feat of engineering—sustainable gears. These gears are meticulously crafted using cutting-edge techniques that minimize waste and ensure the use of eco-friendly materials. By incorporating sustainable gears, beaut! ensures that every second is not only a testament to precision but also a conscious step toward a greener future.
We’re working alongside EvoFlx on research and development to create watches that utilize kinetic energy, commonly referred to as automatic or self-winding watches. These timepieces are designed to generate power through the natural movement of the wearer’s wrist. The kinetic energy produced by the motion is then used to wind the watch’s mainspring, which stores the energy and powers the watch’s movement.
Automatic watches feature a rotor, a weighted mechanism that rotates freely with the wearer’s movements. As the wrist moves, the rotor spins, and through a series of gears, it transfers the energy to the mainspring, which powers the watch. This mechanism eliminates the need for manual winding or battery replacement.
One of the notable advantages of automatic watches is their self-sustaining nature. As long as the watch is worn regularly and subjected to regular motion, it will continue to generate power and remain operational. However, if the watch is not worn for an extended period, it will eventually run out of power and stop. In such cases, the watch can be manually wound to restart its operation.
Automatic watches have been popular among watch enthusiasts for their craftsmanship and mechanical intricacies. They often feature transparent case backs, allowing the wearer to observe the intricate movement of gears and the oscillation of the rotor.
It’s important to note that kinetic energy watches are different from watches that use quartz movements, which rely on a battery for power. Kinetic watches provide an alternative for individuals who prefer a more traditional and mechanical timepiece experience.
Now since we’ve covered sustainability and durability, let’s discuss the needles of beaut! which are truly extraordinary, made entirely out of twenty four caratages of gold. Gold has long been synonymous with luxury and refinement, and our watches embraces this tradition by using responsibly sourced and recycled gold. This commitment to sustainable materials ensures that the watch not only showcases opulence but also exemplifies ethical standards.
Each detail of beaut! is carefully considered, from the elegant dial to the intricate engravings that adorn the watch’s surface. The meticulous craftsmanship and attention to detail result in a timepiece that exudes sophistication and class. The combination of sustainable gears and gold needles creates a harmonious blend of aesthetics and environmental responsibility.
Furthermore, beaut! offers exceptional timekeeping accuracy, powered by a state-of-the-art Swiss movement. This movement guarantees precision and reliability, ensuring that every moment spent with Beaut is a testament to its superior craftsmanship.
Beyond its exquisite design and sustainable features, Beaut also supports philanthropic causes. A portion of the proceeds from each purchase goes toward initiatives that promote environmental conservation and social well-being, reinforcing the watch’s commitment to making a positive impact on the world.
In conclusion, beaut! is more than just a luxury watch—it represents a harmonious fusion of elegance, sustainability, and philanthropy. With its sustainable gears and needles made from pure gold, this timepiece is a testament to the possibilities of marrying luxury and environmental responsibility in the most beautiful way.
The golden needles in beaut! serve as a symbolic reminder to the wearer to treat time with the utmost value and respect, just as gold is highly prized and treasured. The presence of gold on the watch’s needles creates a visual connection between the precious metal and the concept of time, emphasizing its significance and worth.
By adorning the watch with pure gold needles, beaut! aims to inspire a mindset shift in the wearer, encouraging them to recognize the value of each passing moment. The brilliance and luster of the gold needles act as a constant reminder to make the most of their time, to appreciate its fleeting nature, and to prioritize the things that truly matter.
Furthermore, the choice of gold as the material for the needles signifies the commitment to craftsmanship and excellence that goes into creating each timepiece. It represents the meticulous attention to detail and the pursuit of perfection, which can be applied to how one manages and values their time.
In essence, the golden needles in beaut! aim to instill a sense of reverence for time and encourage the wearer to embrace a mindful and purposeful approach to their daily lives. It serves as a beautiful symbol of the intrinsic value and irreplaceable nature of time, urging the wearer to make every moment count and treat time as a precious resource.
Let’s explore how beaut! can exemplify the concept of appreciation through its design and symbolism.
Materials: The use of pure gold in beaut’s needles represents the appreciation of the finest materials. Gold has long been associated with luxury and value, and by incorporating it into the watch, Beaut showcases the importance of recognizing and valuing the beauty and quality in everyday objects.
Craftsmanship: The meticulous craftsmanship that goes into creating each Beaut watch emphasizes the value of skill, dedication, and attention to detail. By appreciating the craftsmanship behind the timepiece, the wearer is reminded of the importance of recognizing and acknowledging the effort that goes into creating something truly remarkable.
Time: The core purpose of a watch is to measure and appreciate time itself. beaut! serves as a constant reminder of the fleeting nature of time and encourages the wearer to appreciate and make the most of each passing moment. The golden needles on beaut’s dial further emphasize the value and preciousness of time, urging the wearer to treat it with respect and make every second count.
Aesthetics: beaut’s elegant and refined design adds an aesthetic dimension to appreciation. The visual appeal of the watch inspires a sense of admiration and gratitude for beauty in all its forms. By wearing Beaut, the wearer is encouraged to appreciate the elegance and artistry that surrounds them, fostering a mindset of gratitude and appreciation for the world’s aesthetics.
Philanthropy: beaut’s commitment to philanthropic causes reinforces the concept of appreciation. A portion of the proceeds from each purchase contributes to initiatives supporting environmental conservation and social well-being. By investing in beaut!, the wearer not only appreciates the watch’s beauty and craftsmanship but also contributes to making a positive impact, fostering a sense of gratitude for the ability to make a difference.
In summary, beaut! embodies appreciation through its choice of materials, craftsmanship, time-focused design, aesthetics, and philanthropic endeavors. It serves as a reminder to appreciate the beauty, craftsmanship, and value of everyday objects, while also cultivating a mindset of gratitude and making a positive impact in the world.
