Total Sales Revenue: Measure the total revenue generated from luxury modular home sales.
Average Sales Price: Track the average price of a luxury modular home.
Sales Conversion Rate: Evaluate the percentage of leads or inquiries that convert into actual sales.
Customer Acquisition and Retention:
KPIs:
Customer Lifetime Value (CLV): Assess the total value a customer is expected to bring to the business over their lifetime.
Customer Acquisition Cost (CAC): Measure the cost of acquiring a new customer.
Customer Retention Rate: Track the percentage of customers retained over a specific period.
Lead Generation:
KPIs:
Number of Leads: Measure the total number of inquiries or leads generated through various marketing channels.
Conversion Rate: Evaluate the percentage of leads that convert into qualified prospects.
Source of Leads: Identify the most effective marketing channels for lead generation.
Brand Awareness:
KPIs:
Online Visibility: Measure the brand’s online presence through website traffic, social media reach, and other online channels.
Brand Mentions: Track mentions of the brand in relevant publications, social media, and industry forums.
Customer Satisfaction and Reviews:
KPIs:
Customer Satisfaction Score (CSAT): Measure overall customer satisfaction with the luxury modular home purchase experience.
Online Reviews and Ratings: Track positive reviews and ratings on online platforms.
Net Promoter Score (NPS): Assess the likelihood of customers recommending the luxury modular home brand to others.
Website Performance:
KPIs:
Website Traffic: Measure the number of visitors to the company’s website.
Conversion Rate: Evaluate the percentage of website visitors who take desired actions, such as filling out a contact form or requesting more information.
Manufacturing and Delivery Efficiency:
KPIs:
Production Time: Measure the time taken from order placement to delivery of a luxury modular home.
On-time Delivery: Assess the percentage of orders delivered on or before the promised date.
Social Media Engagement:
KPIs:
Social Media Followers: Track the growth in the number of followers on platforms like Instagram, Facebook, and Twitter.
Engagement Rate: Measure likes, shares, comments, and other interactions on social media content.
Quality and Customer Service:
KPIs:
Defect Rate: Monitor the percentage of modular homes with manufacturing defects.
Customer Service Response Time: Measure the time it takes to respond to customer inquiries or concerns.
Return on Investment (ROI):
KPIs:
Marketing ROI: Evaluate the return on investment for marketing campaigns and advertising.
Overall Business ROI: Assess the overall return on investment for the entire business.
