We started off as a rare and exclusive Goan Spiced Cinnamon Feni crafted for the discerning connoisseur. The drink was only available to musicians and artists and was soon renowned for its exceptional palate experience, but we never felt happy selling a vice, even though sales was restricted to the vice capital of India. That’s when our partners at Xnap Creative LLP suggested surrogate advertising through soft drinks and soda to cater to a wider audience. After one too many tasting sessions, we managed to create a range of exquisite soft drinks under the same brand name, to ensure everyone can enjoy our spirit of sophistication. So, we came came up with a few mixes with an elegant description such as:
- PeppUpp Sparkling Elixir:
Indulge in the refined flavors of our non-alcoholic sparkling elixir. This effervescent delight combines hand-picked botanical extracts, natural fruit essences, and a hint of mystery to deliver a tantalizing sensory experience. With its captivating bubbles and enchanting blend of flavors, PeppUpp Sparkling Elixir is the perfect companion for those seeking elegance without the alcohol. - PeppUpp Zesty Citrus Refresher:
Immerse yourself in the invigorating taste of PeppUpp Zesty Citrus Refresher. This revitalizing soft drink captures the essence of sun-kissed citrus fruits, carefully balanced with a subtle blend of botanical extracts. With its vibrant flavors and refreshing fizz, this beverage invigorates your senses and uplifts your mood, offering a revitalizing experience to be enjoyed at any time of the day. - PeppUpp Botanical Infusion:
Savor the harmonious blend of hand-selected botanicals in PeppUpp Botanical Infusion. This non-alcoholic creation entices with its complex layers of herbal notes and delicate floral undertones. Each sip takes you on a journey through the lush gardens, invoking a sense of tranquility and refinement. PeppUpp.com Botanical Infusion is a sophisticated beverage that pairs well with sophisticated moments. - PeppUpp Summer Berry Fizz:
Experience the taste of summer with PeppUpp Summer Berry Fizz. Bursting with the flavors of ripe berries, this vivacious soft drink combines the sweetness of strawberries, the tanginess of raspberries, and the lusciousness of blueberries. Its effervescent nature adds a delightful fizz to the fruity medley, creating a refreshing beverage that captures the essence of summertime joy. - PeppUpp Ginger Spice Elixir:
Embrace the warm and invigorating blend of PeppUpp Ginger Spice Elixir. This captivating soft drink combines the fiery kick of ginger with a hint of aromatic spices, resulting in a rich and flavorful experience. The carefully balanced fusion of ingredients awakens your taste buds, providing a refreshing alternative for those seeking a stimulating and exotic beverage.
Our idea was to ensure everyone could enjoy the taste of sophistication, without even consuming a drop of alcohol. So, in no time, the rest of the country embraced the allure of PeppUpp. So much so, that we had enough sales to discontinue our feni and start selling carbonated beverages to the masses. Of course, we still provide the same exceptional quality with refined flavors to create an extraordinary experience for all, but unfortunately, over time, our reusable bottles could no longer be made out of glass.
Our drink is priced at ₹10 a bottle, when the cost of production of a glass bottle itself was ₹10, our profit margins was so thin, it were practically non-existent, and it got to a point where we were paying from our savings to keep the world green. Our other option was to use plastic bottles, like our competition, and increase sales. Which we had to do eventually, but we are not too happy about it.
EvoFlx and Xnap suggested that we should restart the production of feni, like old times, and use the profits from there to continue using glass bottles instead of going the plastic way. But we had our priorities, we felt that the flavor names were still a mouthful for the locals in the deep villages to pronounce.
So, we rebranded ourselves to “PeppUpp – For chills and cheers”, and watered down our flavor names to something the people could easily spell. We also got barcodes, a website (that we still need to pay for), a brand book, and trademark through Xnap.
Our next mission is to work along with EvoFlx and go green once again. We could use all the help we could get from our friends and family across the world.
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Written by Ramesh, the CEO and founder of PeppUpp. And edited by Xnap.
